Everflora: Turning handmade creativity into a blooming brand

The Idea

Everflora started with a simple thought: what if flowers could be a little more playful, a little more personal, and last forever?

Using pipe cleaners as the main material, I create handmade floral arrangements that bring colour and character to everyday spaces and special occasions. Each piece is shaped by hand, making every creation a small expression of creativity.

The idea was to build more than a collection of handmade products. I wanted to create a brand with its own personality - one that makes people smile, celebrates the beauty of handmade things, and offers a thoughtful alternative to traditional flowers.

Building the Brand

Starting from zero meant every decision was mine to make. I developed Everflora’s visual identity from the ground up, creating a logo, defining the brand’s visual direction, and establishing a consistent look and feel across its touchpoints. The identity needed to capture the playful nature of the products while still feeling polished enough to build a recognisable brand. The goal was to balance handmade charm with a thoughtful, cohesive design system that could grow alongside the business. From colours and typography to the smallest printed details, every element was chosen to support the same idea: creativity that lasts.

From Idea to Handmade Products

Unlike a traditional branding project, Everflora doesn’t stop at the visual identity. I also make the products themselves. Every flower and arrangement is crafted by hand, turning simple pipe cleaners into colourful creations with their own shapes, textures, and personalities.

This hands-on process connects the brand directly to its products. I’m not just designing how Everflora looks - I’m creating what it sells, experimenting with new ideas, refining the products, and building a collection that reflects the brand’s creative spirit.

Packaging & Print Design

The brand experience continues beyond the flowers themselves. I designed the printed materials and packaging to complement the visual identity and make each order feel considered and personal. These details help bring consistency to the customer experience, from discovering the brand to receiving a handmade creation.

The aim is to make even the smallest interaction feel like part of the Everflora world - colourful, thoughtful, and made with care.

Bringing Everflora Online

The next step is building Everflora’s digital home. The upcoming website will bring the brand and its products together in one place, creating an online shopping experience where customers can discover the collections, explore different arrangements, and find something special for themselves or someone else.

The goal is to translate the personality of the handmade products into an intuitive e-commerce experience, making it easy for people to discover, choose, and order their favourite creations.

The Result

Everflora is an ongoing passion project that brings together everything I love about building brands: strategy, design, hands-on creativity, and turning an idea into something tangible.

I’ve developed the brand from the ground up: from creating the visual identity and producing the handmade products to designing the printed materials and planning the e-commerce experience.