What do you specialise in?

I specialise in digital strategy, creative direction, branding, UX/UI design, and AEO for AI visibility. My work sits at the intersection of creativity, strategy, and business - creating digital experiences that look considered, communicate clearly, and have a purpose.

What makes your approach to design different?

Good design is not just about making something look good. It starts with understanding the problem, the audience, and the goal. The focus is on strong concepts, clear thinking, and purposeful design rather than following trends or producing generic, AI-generated visuals.

Do you work with teams or lead projects?

Yes. Alongside hands-on design work, I have experience leading multidisciplinary creative teams and managing digital projects from strategy through design, development, QA, and launch. This includes working closely with designers, developers, project managers, and clients to keep projects moving and standards high.

Are you open to new opportunities?

Yes. I'm open to roles where I can combine hands-on design with strategy, creative direction, and team leadership — particularly Design Lead, Creative Lead, and similar positions.

Do you offer design mentorship?

Yes. I mentor designers and Webflow professionals through portfolio reviews, design feedback, creative problem-solving, career guidance, and practical advice based on real project experience. The goal is not to give designers a formula, but to help them develop stronger thinking and their own creative voice.

SILVIA

ALURO®

Designing with purpose. Leading with clarity. Helping others grow.

Ways I can make a difference.

Creative Direction & Branding

AI can generate a thousand decent-looking designs in seconds. That doesn’t make them good ideas. Strong creative direction is about the concept, the story, and the point of view behind the visuals. Building brands and digital experiences that actually feel distinctive, relevant, and human.

Digital Strategy & Lead Gen

A website shouldn’t just look good - it should do a job. Turning business goals into clear digital strategies that attract the right people, generate leads, and guide users toward action. Good design is more than choosing the right colours - it’s about creating a purposeful experience.

AEO & AI Visibility

Search is changing, and being on Google isn’t the whole game anymore. Structuring websites and content so they can be understood, trusted, and surfaced by AI-powered search and answer engines. Less keyword stuffing, more useful content, clear structure, and actual authority.

Mentorship & Design Coaching

No gatekeeping, no vague advice. Practical guidance for designers who want to get better at what they do. From portfolio reviews and design thinking to real-world problem solving and honest feedback, helping designers build stronger skills and their own creative voice.

Things I’ve done.

Branding

UX/UI Design

Webflow Dev

Trading program digital positioning & landing page

UX/UI Design

Branding

Webflow Dev

Construction landing page for marketing campaigns

Logo Design

Branding

UX Design

New brand identity for a beauty studio

Bold rebranding for a neapolitan pizza place

UX/UI Design

Graphic Design

Website revamp for a local bakery

Branding

Graphic Design

Crafts

Social e-comm positioning and branding for eternal flowers decors

UX/UI Design

Webflow Dev

Branding

Wedding website themes and templates

UX/UI Design

Webflow Dev

PM

Projects at Creative Corner

From pixels to leadership.

Smiling woman with long dark hair wearing a black cardigan and white shirt, standing with arms crossed against an orange background.

Heey, I’m Silvia.

Started in design and somehow collected a few extra hats along the way: building websites in Webflow, leading teams, co-founding Brand Bees, mentoring designers, etc. Outside of screens, I decompress with Ares, collect plants and books, and run a little e-comm project Everflora for handmade stuff - because apparently one creative outlet wasn’t enough.

Based in bulgaria

Some facts, FYI

100+ websites and digital projects (hands-on and through leading teams)
5+ years in digital design and creative leadership
Intern → Designer → Team Lead/PM → COO, kudos to Creative Corner
Mentor: helping designers think better, not just design better

Golden retriever sleeping with its head resting on a gray textured pillow.

Collaboration, in their words.

Expert execution, with attention to detail and our business needs.

Ivaylo Bochev

Silvia is someone you can genuinely rely on - taking ownership, building trust, and bringing a personal touch to every collaboration. She takes the time to understand the business and confidently turns that understanding into tailored solutions that deliver real value.

Julianna Doneva

Project manager

Wow, you’ve really put so much effort into this! I absolutely love it. Bravo, bravo!

Daniela Atanasova

Founder

We’ve worked together on various projects involving web development, marketing, and banner design. From wireframes and design through to development, her work is structured, precise, and always pays close attention to detail.

Gergana Ilieva

Marketing Manager

Silvia is an exceptional professional and an amazing teacher who combines knowledge with genuine patience and understanding. Even in difficult situations, she stays calm, supportive, and encouraging, making people feel confident and motivated to learn.

Darena Dahminova

project Manager

Thanks for turning our ideas into a beautiful wedding website that felt truly personal to us. We loved every detail and couldn’t be happier with how it turned out!

Maria & Petar

Newlyweds

Silvia is very good at staring at her laptop. I’m not sure what she does, but she occasionally says ‘one second’ and comes gives me pets. 10/10 would hire her - especially if the office is dog friendly.

Ares the Golden

branch manager

Questions, answered.

Your story, well shown.

No templates. No trends for the sake of trends. Just ideas worth bringing to life.